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Sholing Sustainable Transport

Southampton City Council

About the Project

We were commissioned by Southampton City Council to work closely with schools and a college along a small stretch of residential streets in Southampton to co-design opportunities to promote sustainable modes of travel and activities that would influence people’s behaviour when they chose how to travel. All the outputs and activities were developed by working creatively with local residents, teachers, parents, children and young people.


Jan to Feb – Gather Insight

Mar to April – Co-design solutions and prototype

May to June – Implement solutions

Our Tools & Approach

We spent a lot of time insight-gathering with parents, teachers and residents to discover what some of the key issues were by running workshops, pop ups and drop in sessions both on the street and in the schools. This insight gave us ideas for approaches that would encourage people not to drive their children to school.

Throughout the project we worked to create a reflective working group or ‘travel team’ with representatives from every school, the council and residents, meeting regularly to agree priorities about transport and local pedestrian infrastructure.  The Council agreed to implement some physical changes and this was coupled with homework resources that encourage conversations in the home about different modes of transport and key local features that could be explored on the walk to school.

The project culminated in a street party to promote the activities helped re-establish a sense of community among the schools.