Your Romford

Working in collaboration with Macreannor Lavington Architects, we conducted the public engagement for a project about Romford Town Centre’s future. The process identified local priorities, to help shape a Masterplan and Supplementary Planning Document. The audience for this engagement work was broad, involving residents and visitors coming from both the immediate neighbourhoods and wider borough, retail business owners, market stallholders, other local businesses, and local political stakeholders. Combining online and face-to-face engagement, enabled people to contribute, even if they could not attend a physical event. Going to where people are, rather than expecting them to find us, maximised project reach and participation. Holding pop-ups in high footfall spots such as the Market Place, Romford’s main shopping street, and inside shopping centres allowed us to reach and engage a passing audience. Our activities were amplified by an extensive print and digital campaign in the form of billboard advertising, targetted social media, and making the most of existing digital networks to reach people. Following a gap due to the pandemic and political change in the borough we refreshed the engagement across April 2024 with 5 pop ups, 5 young people workshops, an online platform and stakeholder workshop all of which endorsed the themes and intentions of the Masterplan before it goes through the formal adoption process. ""Working in collaboration with Macreannor Lavington Architects, we conducted the public engagement for a project about Romford Town Centre’s future. The process identified local priorities, to help shape a Masterplan and Supplementary Planning Document. The audience for this engagement work was broad, involving residents and visitors coming from both the immediate neighbourhoods and wider borough, retail business owners, market stallholders, other local businesses, and local political stakeholders. Combining online and face-to-face engagement, enabled people to contribute, even if they could not attend a physical event. Going to where people are, rather than expecting them to find us, maximised project reach and participation. Holding pop-ups in high footfall spots such as the Market Place, Romford’s main shopping street, and inside shopping centres allowed us to reach and engage a passing audience. Our activities were amplified by an extensive print and digital campaign in the form of billboard advertising, targetted social media, and making the most of existing digital networks to reach people. Following a gap due to the pandemic and political change in the borough we refreshed the engagement across April 2024 with 5 pop ups, 5 young people workshops, an online platform and stakeholder workshop all of which endorsed the themes and intentions of the Masterplan before it goes through the formal adoption process.